Wal Mart Stores Everyday Low Prices in China Case Solution

Case Solution

Although Wal-Mart, our planet's greatest company by revenue, was into its ninth year of methods in China, its stores continued to be as losing profits. It had created miracle inside the U.S. retail industry by altering the landscape from the sector's enter-prize model and effectively using its model through innovative practices that enabled it to promote national brands at "Each Day Low Prices". The job Wal-Mart faced was whether it could transport its effective model to win in the market with a lot of different characteristics which threatened its low-cost structure which could nullify its competitive advantage. Concerned about using established domestic business models in worldwide expansion. Also sheds light on other globalization issues for instance market entry strategy, localization versus. standardization, caused by regulation changes round the competitive landscape, and firm performance.

Excel Calculations

Questions Covered

1- Should Wal-Mart replicate its domestic model in its original form in China? Why? Can it build the same competitive advantage in China through its successful domestic model?

2- What are some threats specific to the Chinese market that Wal-Mart must be aware of, and consider, to implement a successful strategy leading to strategic advantage?

3- Is Wal-Mart good or evil? Please present arguments supporting each consideration, and synthesize by presenting your own opinion in view of your analysis.

4- What are some industry-specific key or critical success factors (CSFs) associated with the discount retail industry? (Answers are not necessarily in your text, and you need to research the industry).