Customer Relationship Management CRM Marketing Case Study PV Technologies Inc Case Solution

Case Solution

PVT has into this situation through a blend of different segments. There are certain signs to the way that the PV Technologies had been able to act naturally fulfilled through on account of its positive relations with the customer – Solenergy. The past notoriety of offering to this association had made the impression with PV Technologies that they are going to get this assention from their client and didn't pay thought on the esteeming segment of their suggestion. It is out of line to property the entire aftereffect of this condition of PV Technology's organization and specialist in light of the way that it can be sensibly expected that purchase criteria of a client, with whom an association has done repeat business, will stay unaltered. Greg Morgan and Solenergy with everything taken into account has ended up being significantly esteem sensitive for this particular purchase decision. Some part of the clarification behind getting the opportunity to be esteem sensitive for this purchase decision can be credited to the way this is a broad acquisition decision and incorporates unusual condition of obligation by the organizat

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Questions Covered

1. What is the potential economic impact of pursuing this course of action, if pursued independently from the other alternatives?

2. Beyond the economic impact, what are the advantages and major risks associated with pursuing this course of action, specifically regarding factors that:

(a) impact the purchase decision and

(b) influence the customer relationship?

3. i)How did PVT get in to this situation?

    ii) How have changes in buyer behavior, industry dynamics or other factors led to the situation faced by management?

    iii) Is the situation merely a temporary “brush fire” or is it symptomatic of an important issue for PVT?

Explain fully your position and be sure to include key considerations, evidence presented in the case and any assumptions that influence your position.

4. What do you see as the significant, positive aspects of how PVT is managing its

Business/ Customers that would be useful in dealing with this situation?

5. What specifications would you recommend that management take to address the

situation?

Explain fully your rationale and how the effective implementation of your recommendations would create value for PVT’s customers and for PVT itself.

6.  i) What are the major risks associated with the recommendations that you propose?

     ii) How would you propose that management mitigate risks that you’ve identified?