Kay Sunderland Making the Grade at Attain Learning Case Solution

Case Solution

Kay Sunderland is certainly a merchant account director at Achieve Learning Corporation., a business training solutions company. Within The month of the month of january 2011, among Attain's most critical clients, Juan Nunez of Gramen Equipment Company, contacts Sunderland getting a request: Nunez would love Achieve content development director Mike Morgan to avoid getting in contact with him directly. Sunderland is surprised that Morgan, an experienced and gifted contributor, is potentially jeopardizing the account by neglecting Attain's communications policy of restricting client-facing communication for the account director. Now Sunderland need to research how to approach the issue with both client and her friend Morgan.

Excel Calculations

Questions Covered

1- Introduction & Problem Identification
2- Strategic Alternative 1
3- Strategic Alternative 2 
4- Recommended Action Plan