P&G Japan The SK II Globalization Project Case Solution

Case Solution

Traces modifications in P&G's worldwide strategy and structure, concluding in Organization 2005, a reorganization that places proper concentrate on product innovation rather than geographic expansion and changes energy from local subsidiary to global business management. Poor these changes produced by Durk Jager, P&G's new CEO, Paolo p Cesare is gone to live in Japan, where he will get control the recently switched-around beauty care business. Within the familiar Max Factor portfolio he will get is SK-II, a fast-growing, highly lucrative face lift cream created in Japan. Listed more than $100 a container, this is not a typical P&G product, nonetheless its effective introduction in Taiwan and Hong Kong has p Cesare thinking the organization has global potential. Since the case shuts, he's questioning whether he or she must take a deal for the beauty care global business unit to develop into Where you live now China and/or Europe.

Excel Calculations

Questions Covered

As Paoplo eCesare, what factors do you need to consider before deciding what to  recommend in your SK-II presentation to the global leadership team (GLT)? What kind  of analysis will you need to do in preparing for that meeting?

Does SK-II have the potential to become a global brand within Procter & Gamble’s  operations worldwide? Why or why not?

Which of the three market options should Paolo recommend to the GLT? What  benefits do you expect to gain? What risks do you see?

How should he implement your recommended option? What are the implications for  P&G’s new post-2005 organization? What support and/or resistance do you expect?  How will you mange it?