BRL Hardy Globalizing an Australian Wine Company Case Solution

Case Solution

Two awesome affiliate marketing options face Christopher Carson, controlling director of BRL Hardy, Europe. Responsible for the EU methods from the major Australian wine company, Carson has began to globalize his strategy beyond selling parents company's wines. Carrying out a difficult partnership getting a Chilean wine source, he's recommending to create an Italian kind of wines. His local team has furthermore produced a brand new Australian brand which will compete directly getting a parent or guardian company's global brand unveil.

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Questions Covered

How do you account for BRL Hardy’s remarkable post merger success?

What is the source of the tension between Stephen Davies and Christopher Carson?  How effectively has Steve Millar handled their differences?

Should Miller approve Carson’s proposal to launch D’istinto?  Why/why not?

What recommendation would you make to the organization concerning the conflicting proposals forKelly’s Revenge and Banrock Station?  What would you decide to do as Carson? As Millar?