BMW The 7 Series Project A Case Solution

Case Solution

Considers BMW's decision regarding how to manufacture prototype automobiles. Previously, BMW's prototypes were made by hand by experienced artists inside the company's shop. A deal continues to be produced to alter the process to make sure that prototypes are produced with techniques that could better uncover potential problems that could arise throughout final production. Because the new approach is predicted to produce production start-from new models much softer minimizing quality problems, there's some concern inside the organization that it's going to lead to less flexibility to change (and improve) designs through the expansion cycle. Explores approaches competing on quality in the luxury product segment and the way the item development process affects each one of these. Another objective is always to examine the thought of the prototyping strategy as well as the role prototyping plays in hooking up development  methods and manufacturing  methods.

Excel Calculations

Questions Covered

Introduction and problem Identification

Strategic Alternative I

Strategic Alternative II

Strategic Alternative III

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