Cirque du Soleil Case Solution

Case Solution

Retaining talent is certainly an problem for nearly any organization whose success is dependent around the creativity brilliance its employees. This is especially true for Cirque du Soleil, the spectacularly effective circus without animals, whose 2,100 employees include 500 artists--mimes, clowns, acrobats, gymnasts, artists, and production professionals. Controlling a company full of creative people can be a juggling act alone, between keeping its artists happy on and on following a effective way of getting in additional business and talent.

Excel Calculations

Questions Covered

What is Cirque’s strategy?

What are its most valuable resources and capabilities and why?

Does Cirque du Soleil have a sustainable competitive advantage? If so, what is it? If not, can it create one?

What are the growth options available to Cirque du Soleil?  What is your assessment of the firm’s diversification strategy?

What are the biggest challenges that Cirque faces and what should it do about them? What are your strategy recommendations?