Barco Projection Systems (A): Worldwide Niche Marketing Case Solution

Case Solution

Barco Projection Systems (BPS) is starting now in a difficulty as it needs to respond quickly to a contender's thing which could take the business for representation projectors by whirlwind. Barco's boss are in a state of shock as they acknowledged their adversary Sony would come up with a jump forward thing in the data projectors range, which had constantly been the fortress of Sony. A strong and progressive picture of Sony should make BPS add to a thing in representation which could in any occasion meet a vast part of the subtle elements of Sony's 1207 model if not surpass. Subsequently, Barco should manage BG700 to play safe in these testing times.

Excel Calculations

Questions Covered

1- Synopsis

2- Problem Identification

3- Strategic Alternative

4- Recommended Strategy