Merrill Lynch Supernova Case Solution

Case Solution

Supernova might be the title given to another approach to manage client associations that originated from inside the Merrill Lynch Indiana offices. Throughout an attempt period, Supernova created excellent results among financial experts in addition to their clients, but challenged the conventional ways in which financial experts were paid out as well as the character in the relationship utilizing their clients. The case protagonist have to research if you should recommend a national roll-out for Supernova.

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Questions Covered

What does Supernova offer to Merrill-Lynch?  Does Merrill-Lynch need Supernova to be successful or grow in the future?

What is Supernova and how is it different from traditional financial advising models?  What is the value proposition for customers?

What changes were required to implement the Supernova process—for FAs?  For Merrill-Lynch itself? What were the risks and potential benefits for both?

Paint a picture of a Financial Advisor’s day using the Supernova process.  How is this different from typical day under the old process?

How would you recommend Merrill-Lynch as a company proceed in rolling out Supernova?  What are the challenges and hurdles that must be overcome for it to succeed?  How can they overcome these challenges?