Danone Group Case Solution

Case Solution

Activia was dispatched as a probiotic yogurt in the Egyptian market. Activia was the first-ever probiotic by Group Danone and was in like manner new to the world. In this way, there was almost no cognizance of the upsides of probiotics things in upgrading osmosis. Regardless, as Activia was moved, the restriction in the dairy business joined soon, and probiotics transformed into a creating field. Activia by Group Danone drove the business division with larger part share, where contenders were still far behind.

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