Starbucks and the Spotlight Effect Corporate Social Responsibility and Reputation Risk Case Solution

Case Solution

Starbuck, a prominent overall association that invests huge energy in coffee was blamed to import coffee from domains like Guatemala, which paid the agriculturists/workers not precisely pre-described step by step remuneration. This affected a reaction in Starbuck's customer base, which obliged the association to make "Structure for a Code of Conduct". This shame got Starbucks the spotlight and affected its reputation.Starbucks has been welcoming a reliable advancement since 1992. In fact, even with the Guatemala shock, the association still made sense of how to gain USD 4104 million.

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