Weve Got Rhythm Medtronic Corps Cardiac Pacemaker Business Case Solution

Case Solution

Demonstrates what sort of new management team at Medtronic's Cardiac Pacemaker business remedied a higher lack of business by applying certain management concepts for completely new product.

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Questions Covered

1. What are the causes, both external and internal, that led to the deterioration in Medtronic’s position in pacemakers in the 1970s and 1980s? 

2. Identify the improvements in the new product development process that the Medtronic management team implemented and the linkages amongst them. 

3. Describe how Medtronic “made” decisions early in its life, and how it “makes” decisions at the end of the case.  It is important to be specific in the process, flow and structures that influence how decisions are made.