MedNet com Confronts Click Through Competition Case Solution

MedNet com Confronts Click Through Competition Case Solution

Case Solution

When students hold the British-language PDF from the Brief Case in the course pack, they'll may also buy a sound version. Within The month of January 2007, MedNet.com can be a leading website that provides science-based health information free of charge to website site visitors. Mediterranean Internet conveys with traditional web journalism, interactive software, and social media tools for instance blogs, video reviews and virtual reality tours. The web site works very carefully within the government-controlled health information market. Mediterranean Net's enter-prize model is dependent on advertising sales, mainly to pharmaceutical companies. Mediterranean Internet competes to advertise dollars with large search engines like like Google, category specific sites, and medical study sites. In 2007, large search engines like Google charge for results, or click through's. Other sites, for instance online newspapers, charge for impressions. Marketing initiatives depend on numerous variables (a reliable audience size, audience mindset, readiness to complete a transaction, etc.) When faced with fierce advertising competition, Mediterranean Internet must safeguard important components of the enter-prize model vis-a-vis a substantial internet internet search engine. However, in safeguarding the advertising value Mediterranean Internet provides, Mediterranean Internet professionals may be building the case why niche websites may well be a far better investment for your advertiser's budget.

Excel Calculations

Questions Covered

Mednet.com’s Board of Directors seems diametrically opposed to the 3 proposed solutions. Come up with an alternative strategy for increasing growth and profitability that fits with the Board’s goals, preferences and philosophies. Goals:

• To provide scientifically based medical information to a non-professional consumer audience

• To provide this information for free

• To generate profits from advertising sales. Board philosophies:

• Independence

• Only FDA-approved information and products (no alternative medicine focus