Jollibee Foods Corp A International Expansion Case Solution

Case Solution

Noli Tingzon, lately-hired worldwide division V . P . at Jollibee, the Philippines-based hamburger chain, is suffered using the task of accelerating unhealthy foods methods in Asia when faced with stiff competition. The case describes Jollibee's six-year worldwide expansion background working out the business knows. Out of this background, Noli need to research among expansion options in New Guinea, Hong Kong, and California.

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Questions Covered

1. How was Jollibee able to build its dominant position in fast food in the Philipines? What sources of competitive advantage was it able to develop against McDonald’s in its home market?

2. How would you evaluate Tony Kitchner’s effectiveness as the first head of Jollibee’s international division? Does his board strategic thrust make sense? How effectively did he develop the organization to implement his priorities?

3. As Noli Tingzon, how would you deal with three options described at the end of the case? How would you implement your decision?

4. Provide advice to the top management team at Jollibee. What should Tingzon do not ensure global success? Which option competitive advantages can Tingzon exploit to improve its global position?