Brighter Smiles for the Masses Colgate vs P&G Case Solution

Case Solution

In 2000, Procter & Gamble Co. introduced Crest White-colored strips, a completely new, revolutionary creation that permitted clients to whiten their teeth in your house. With White-colored strips, P&G created another category in dental hygiene, worth $460 million in 2002. White-colored strips sent P&G's primary competitor in dental hygiene, Colgate Palmolive Co., scrambling because several patents protected the strips, which causes it to be challenging for Colgate to repeat the invention. In September 2002, the tables switched. Colgate introduced Simply White-colored, a positively listed whitening creation that clients could simply fresh fresh paint by themselves teeth. thirty days after its introduction, Simply White-colored had half in the market, and Crest White-colored strips lost more than 50% of the share. However, P&G's tests of Simply White-colored revealed that Colgate's awesome product was largely ineffective. Had Colgate just committed a substantial proper blunder by showing something which did not work? And, if that is the case, how could P&G best take advantage from the situation?

Excel Calculations

 CONSOLIDATED BALANCE SHEET

Market Share

Breakeven Analysis

Financial analysis

Price Decrease

Questions Covered

1- Breakeven Analysis and ROI
 

2- Company Wise Financial Analysis

3- SWOT Analysis