Can Bollywood Go Global Case Solution

Case Solution

Sights the options and difficulties facing Indian film producers in being able to view the global film market. Offers a historic context by explaining a history in the cinema as well as the rise of Hollywood to global dominance with the 20's. Although film industries ongoing elsewhere, such as the United kingdom and France, their products had limited worldwide appeal. Discusses the increase in the Indian film industry as well as the industry structure. Bollywood films, produced in Mumbai (formerly Bombay), will be the best-known genre. They are typically extended, melodramatic, and musical. You'll find also regional language films produced in Chennai, independent films, and crossover films, typically integrating the help of the Diaspora in Western nations. Bollywood films particularly have offered well in Southeast Asia using among the Indian Diaspora. Enhances the problem whether Indian content films can deal with Hollywood in global areas and just how much a modification of distribution are crucial with this way to operate.

Excel Calculations

Questions Covered

Thinking about a Bollywood movie you have seen, what was it target audience? Would this movie have broad appeal to an American audience?  Why or why not? If the movie was changed to speak to American audience, do you think it would still appeal to an Indian audience?  Can a movie appeal to both successfully? 

What are some key differences between film markets in India and the US? What kind of opportunities does Bollywood present for American studios?

What is the best strategy for Bollywood to go global?  Should they pursue a niche market of global Indian Diaspora?  Or should they try to reach a non-Indian audience?  What kind of relationships should Indian filmmakers build with Hollywood movie industry?

For Hollywood, does Bollywood represent a competitive threat?  What kind of opportunities does Bollywood present for American filmmakers?  How should American filmmakers respond to Bollywood’s attempts to go global?    

Based on your analysis of the global movie industry, is the world flat or not?  What are the key factors you would consider in determining how global an industry is or should be?

Over time will Hollywood and Bollywood converge in products and business models? Or do you expect that globalization will create divergence, as different countries specilaze in particular products and business models?