eHarmony Case Solution

Case Solution

eHarmony's CEO must choose to reply to imitations of the enter-prize model, encroachment by competing models and ascendance of free substitutes. The case provides four options to deal with these risks and asks students to choose one after they examined their strategy. Case study begins with understanding of worth proposition, as created from failures of substitutes. It proceeds to check out industry structure and important versions across its different niches. Students will then assess the essence from the focused differentiation strategy and understand the value of pricey proper trade-offs. They could also estimate how large eHarmony's edge against your competitors on two other rivals before articulating risks to sustainability, which assist them to choose one of the four options.

Excel Calculations

Questions Covered

Is online dating an attractive business to be in? How big is the (potential) market for online dating? What advantages and disadvantages does online dating offer in comparison to other ways to meet potential dates and romantic partners?

Do a “six forces” analysis of eHarmony.

What differentiates eHarmony from other online dating sites? What are eHarmony’s competitive advantages and why?

Is eHarmony’s competitive advantage sustainable? How serious is the competitive threat? Which competitors are the most serious threat and why?

It is the end of 2011 and four years after the case was written. As eHarmony looks to the future, what opportunities will drive the next phase of growth? How will trends like social media (e.g., Face book usage) and mobile (e.g., Smartphone adoption) impact eHarmony?