Gillette Indonesia Case Solution

Case Solution

The country manager of Gillette Indonesia is searching at his 1996 online marketing strategy and considering when the pace of market development and mixture of revenue might be affected with the level and type of Gillette costs available on the market.

Excel Calculations

Questions Covered

1. What factors go into deciding the demand for blades in Indonesia? How can demand be increased?

2. What is the Customer Lifetime Value of a Sensor customer?

3. How is the Gillette Brand doing in Indonesia?

4. What Brand Strategies do you recommend to increase the demand for Gillette blades?

5. Did Gillette get the first-mover advantage? Have they capitalised on it?

6. How should Gillette accelerate the demand for blades in Indonesia?

7. Develop a Brand Identity profile, and Brand Positioning strategy for Gillette to speed up its growth in Indonesia