Population Services International The Social Marketing Project in Bangladesh Case Solution

Case Solution

Population Services Worldwide (PSI) will be a not-for-profit agency founded to disseminate family planning information also to market birth control products, mainly in less developed nations attempting to curb their population explosions. In 1976, PSI found the final outcome an agreement while using government of Bangladesh to conduct a network marketing program, using the goal of employing modern marketing methods to promote subsidized contraception techniques through commercial shops. Seven years later, three PSI managers were meeting at PSI's Washington, D.C. headquarters to talk about 1984-86 web marketing strategy for just two products.

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Questions Covered

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