AmTran Technology Ltd Case Solution

Case Solution

To improve their effectiveness, color cases needs to be printed colored. Becoming an original design manufacturer (ODM) of Televisions and leading supplier to Vizio, a business leader inside the U.S. for LCD Televisions, AmTran Technology Ltd. uses what founder Alpha Wu describes just like a WE model through which western companies perform sales, marketing, and product definition work, while eastern companies in Asia like his perform engineering and manufacturing work. Confronted with commoditization pressure, Wu is offered the opportunity to license a substantial TV brand. Is this fact consistent with his model? The case explores the modifications that have happened inside the consumer television receiver market as well as the challenges faced by leaders in the analog market such as the new the new Sony. It's intended for use while using technical note, Competency-destroying Technology Transitions: Why the Transition to Digital is particularly Challenging, HBS No. 613-024.

Excel Calculations

Questions Covered

1.       How did AmTran acquire the capabilities it needed to be in the TV business?

2.       What is your assessment of Amtran’s position in this network innovation model? Sony’s?

3.       Does the acquisition of the JVC brand make sense in light of Amtran’s partnership with Vizio? Do you recommend going down this path, or trying to be more like Foxconn and focusing on scale?

4.       What would you recommend to Sony management?