Brannigan Foods Strategic Marketing Planning Case Solution

Case Solution

The soup division at Brannigan Foods adds over 40% in the firm's revenue. The gm is anxious the soup marketplace is lowering that the soup division shows lowering profits and business, especially among the important baby boomer segment. Wanting to reverse these trends, he asks four key managers to look at a consultant's research in to the soup industry and recommend a turnaround strategy. Each manager presents another plan, from buying and selling in core areas and products to acquiring awesome products and clients. Students must perform quantitative analysis of each and every proposal while taking into consideration the feasibility and risks associated with every option just before making one last recommendation.

Excel Calculations

Questions Covered

1.       Executive Summary

2.       Introduction and Problem Statement

3.       Situational Analysis

4.       Current Scenario

5.       Porter’s Five Forces Model

6.       Rivalry among Competitors

7.       Threat of New Entrants

8.       Threat from Substitute Products

9.       Bargaining Power of Buyers

10.   Bargaining Power of Suppliers

11.   SWOT Analysis

12.   Strengths

13.   Weaknesses

14.   Opportunities

15.   Threats

16.   Alternatives and Evaluation

17.   Invest in the Growing Sectors

18.   Advantages

19.   Disadvantages

20.   Acquire Product Lines to Complement the Core Growing Sectors

21.   Advantages

22.   Disadvantages

23.   Invest in Organic Growth from Internally Developed New Products

24.   Advantages

25.   Disadvantages

26.   Invest in Core

27.   Advantages

28.   Disadvantages

29.   Recommended Solution, Implementation and Justification