HubSpot Inbound Marketing and Web 2 0 Case Solution

Case Solution

This case introduces the thought of inbound marketing, yanking customer prospects toward a business by utilizing Web 2 . 0 . tools and programs like blogging, Search engine optimization, and social media. Students stay with the introduction of Hub Place, an business enterprise which, within the mission for growth, faces significant challenges including: developing market segmentation and concentrating on techniques to find out which customer for everybody and which to exhibit away, establishing prices techniques to align while using value delivery stream clients experience, and determining whether inbound marketing programs can generate enough scale or maybe traditional outgoing marketing strategies need to be accustomed to accelerate growth.

Excel Calculations

Questions Covered

1. Do you agree with HubSpot that the “rules of marketing” have changed? If so, how? Is inbound marketing the answer? Why or why not? 

2. Is HubSpot finding and serving the right set of customer? Given its position as a start-up company, should it widen its focus to serve any customer that comes its way? Or narrow their target, by focusing exclusively on either Owner Ollies or Marketer Marys? Or by focusing exclusively on either B2B or B2C customers? 

3. HubSpot has begun to differentiate its products as it has learned more about its customers. Should it do more? Should its pricing strategy change too? Does the software-as-a-service (SaaS) pricing model work for both Marketer Marys and Owner Ollies? Should HubSpot try to immediately capture more value for either of these customers? 

4. Are Halligan and Shah being too stubborn by not doing any outbound marketing? OR should they continue to practice what they preach by focusing on inbound marketing alone? 

5. Halligan and Shah want HubSpot to be to marketing what salesforce.com is to sales. What would your plan of action be to make this happen? Why would you take these actions? What keeps you up at night about your plan?